December 30 : Pricing changes

What’s changed?

WhatsApp has updated the cost of sending business messages starting January 1, 2026.

What does this mean for you?

● Marketing messages

○ Will become cheaper for France and Egypt

○ Will become costlier for India

● Utility and Authentication messages

○ Will become cheaper for North America

These new prices will be applied automatically to your billing from the effective date.

Where will it be visible? You’ll see a notification banner inside the product. Clicking the banner will show detailed pricing information.

Updated Pricing:

Rate Cards Updated- Jan 1