# December 30 : Pricing changes

What’s changed?

WhatsApp has updated the cost of sending business messages starting January 1, 2026.

#### What does this mean for you? <a href="#gmnc2alggny4" id="gmnc2alggny4"></a>

●      Marketing messages

○      Will become cheaper for France and Egypt

○      Will become costlier for India\ <br>

●      Utility and Authentication messages

○      Will become cheaper for North America

These new prices will be applied automatically to your billing from the effective date.

Where will it be visible?\
\
You’ll see a notification banner inside the product.\
Clicking the banner will show detailed pricing information.

Updated Pricing:

[Rate Cards Updated- Jan 1](https://docs.google.com/spreadsheets/d/1jbOKUyrwhrVdq0hlx_ga7z2ckLEfWLZFRUeO36N92JU/edit?gid=2058038794#gid=2058038794)