30 June: Meta Per-Message Pricing Rollout + Utility Free Within Service Window

✨ What’s Changed

New Per-Message Pricing Model

1. Starting July 1, 2025, Meta is moving from per-conversation to per-message pricing.

2. Our system has been updated to support this new pricing structure.

How Per-Message Pricing Works

Charges will apply per delivered message based on type:

• Marketing template messages

• Authentication template messages

• Utility template messages if sent outside the 24-hour customer service window

Example:

• If you send 1 marketing message and 2 utility messages outside the service window you will be charged for 3 messages. (1 marketing + 2 utility).

• If you send 1 marketing message and 2 utility messages inside the service window you will be charged for 1 message (only the marketing message is charged; utility messages are free inside the window).

Know More

Broadcast UI Update

The checkbox in Broadcasts related to the old pricing model will be removed.

Message Credits Page Update

A new "Per Message Transaction" tab will be added to track per-message charges effective from July 1, 2025. The existing "Conversation Transactions" will continue to be displayed for 6 months before being deprecated.

This change ensures your Gallabox account is fully aligned with Meta’s new pricing approach, giving you clear visibility into your messaging costs under the updated model.